![]() Kaufman also told The Hollywood Reporter how the rebrand of the company from ViacomCBS to Paramount Global about a year ago helped create the new e-commerce opportunity. “It is so exciting to have a site that provides a seamless and engaging consumer experience that allows fans to shop across our portfolio of brands.” “Paramount Shop plays a key role in Paramount’s multi-platform ecosystem as a new touchpoint for consumers to discover products reflecting the company’s popular content and culture-defining brands,” said Pam Kaufman, Paramount Global’s president and CEO, international markets and global consumer products & experiences in a statement. Paramount described the new shopping site as its “first global direct-to-consumer e-commerce site with products spanning its portfolio” of intellectual property (IP) with an “easy and thoughtful” customer interface. (The tricorder is a fictional hand-held device used in the Star Trek universe to perform environmental scans, record data and analyze it.) The Star Trek tricorder, meanwhile, “drops later this spring,” the company said. Among the products on display on the site are the likes of Top Gun T-shirts and hats, the Star Trek Tridimensional Chess Set, Drunk History mugs and tumblers, a Yellowstone edition of Monopoly, a Teenage Mutant Ninja Turtles pizza cutting board, Paw Patrol plush toys and South Park cooking aprons and beach towels. Paramount+ launched with the promise to provide “a mountain of entertainment” - in reference to the iconic mountain in the Paramount logo. Like its Paramount+ streaming service, it showcases various brands under one umbrella, in this case with a focus on merchandise. That marks an evolution for the Hollywood conglomerate’s Consumer Products & Experiences division as it puts the spotlight on Paramount’s portfolio of franchises, which the management team of CEO Bob Bakish has been touting, including in a new brand campaign entitled “ Popular is Paramount.” The step also fits into the company’s increasingly international mindset and adds another direct-to-consumer outlet to its arsenal. Italy's Far East Film Festival Unveils Expansive Selection for 25th Anniversary EditionĪfter previously offering products through a slew of its own shops, including an MTV, a Star Trek and a Yellowstone shop, in addition to a presence in retail stores, the company has now created one online shopping window for merchandise, namely more than 7,000 items representing more than 125 content brands. ![]()
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